Merchants and service providers...

They are those companies and workers that have most of their activities taking place in the exchange and business market. Merchants are characterized by the mercantile nature of their trades, establishing intermediaries between producers and consumers, through the sale of products.

On the other hand, service providers are defined by the commercialization of their professional activity, that is, the result of their income is their work itself, and not the sale of a material product.Thus, we have both activities inserted in the market, being of fundamental importance for the arrangements of society, as they allow the population access to the goods and services necessary for their way of life.At EKONAVI, these units present themselves as Local Business, Restaurant, Media, Distributor, CSA (Community that Supports Agriculture), Accommodation, Renewable Energy, Various Services and Brand.Approved by EKONAVI's validators, all businesses on the platform are participating in the growing and ever-critical green markets, circular economies and essential services.They also seek to apply business models that seek to drastically reduce carbon emissions, as well as promote activities different from corporate and highly polluting lobbies, which are guided by a purely mercantile logic, without taking into account the sustainability of life. Thus, the ecological market vision is one that reflects the need to balance economic issues with social and environmental issues.Commercial activity has been present in humanity since ancient times, as a barter tool between communities and people. Through the market, different agents can exchange or negotiate products that they need, complementing the demand for goods and products of the whole society.

Thus, in a well-organized structure, people can diversify their ways of earning and consuming. Commerce is, therefore, a primordial activity of society, guaranteeing the flow of exchanges and the diversity of products in the markets.The origins of commerce can be found in historical accounts, in letters, accounting papers, wills and books. Before trade between peoples and nations, exchanges could take place between members of the same community.A person with good land could produce good food and exchange it for a service from another member of the community (labor) or for a household utensil that he did not produce, for example.With the advancement of relations between nations, commercial practice begins to be established beyond the cultural boundaries of a single society, whether due to human curiosity for artifacts from other regions or the need to acquire what was not able to produce.Thus, commerce was established from the development of natural exchanges and became an activity increasingly rooted in societies, crossing times and structuring itself according to cultural, social, political and economic transformations.While the merchant trades products, the service provider is an exchange agent who has his trade as a trading asset, whether for its physical or intellectual value.With the changes in the economy, the service activity began to diversify more and more and the service provision activity gained space in the market.This is due to the fact that, over time, societies create new, more complex work tools with added intellectual value, demanding more and more technical resources for their use.Thus, specialists and service providers are multiplying, specialized in carrying out a certain professional activity that requires their own knowledge for its execution, accumulated by the professional in their work training.

At EKONAVI there are service providers from different areas, from rural workers to city workers, who work in different strata of society.Rural services comprise various activities such as planting, handling, pruning, harvesting and animal care; which are tasks performed through the services of machine operation, cooking, veterinary, environmental management, among others.In this context, the services provided in the countryside range from activities considered more domestic to activities directly linked to rural production.There are also service providers who either inhabit the urban environment or are not necessarily located in the countryside, being able to perform their tasks from different places.This is the case for photographers, pruners, web programmers and Internet workers. All these service providers make up the business chain environmentally and ecologically viable, whether in the countryside or in the city.With the development of agroecology activities in Brazil, based on practices disseminated by ecological agents in all corners of the country, new services have been created, meeting the innovative demand of society.When talking about agroforestry systems, knowledge about the specific management of each plant ended up generating a new field of rural practices widely open to innovation, taking into account the abundance and diversity of biological characteristics present in nature's species.In the areas of composting and urban gardens, many ideas have emerged as a way to adapt the functionality and use of available inputs, as well as the functioning of CSAs, restaurants and small businesses in cities.Thus, the functions of traders and service providers complement the socio-environmental business chain, either by adding value to production or assisting in the execution of tasks.With the processes of building a greener and more sustainable society, the new roles created by the community make it possible to create new ways of working and commercial relationships.

Stores and warehouses gain social and ecological value when they are part of a sustainable network and contribute to the overall well-being of the chain.In the same way, service providers begin to insert new social and ecological values in their relations with the population, since their activities are based on ecologically thought-out principles.Finally, the interaction between all these agents in the business chain is what builds and solidifies the socio-environmental values driven by the trading community, based on the sharing of goods and knowledge, generating cultural, commercial and community exchange in all its aspects. aspects.

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Merchants and service providers...

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